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The Specialized business and technical high school in Užice continues with its practice of organizing expert lectures with the goal of advancing knowledge and keeping up with new business and education trends. On Tuesday, April 11th the guest lecturer was Dejan Veselinov, who has gained knowledge and experience through his work as assistant, PR and manager for more than 15 years in the Tourist Organization of Belgrade, and also as the marketing and PR manager in the Kolarac Foundation.
The lecture “PR products and services – communication and trends” was attended by students from all courses, the principal Ivana Ćirović, along with professors and associates of the school. Also, the good cooperation that the school has with other organizations and businesses was evident in the presence of representatives from the Regional Development Agency of Zlatibor and the Chamber of Commerce. The organization of the lecture was initiated by Dr. Radomir Stojanović, professor at the Specialized business and technical high school in Užice, who teaches several subjects, one of which being Business communication, so the topic as well was within that field.
The goal of the lecture was to point out the importance of the initial information from which everything starts, whether someone creates it or passes it on – who controls the information controls the business, and through it the market. The benefit of the lecture was the sublimation of theory and practice in understanding the process of communication, new trends and activities of the service for public relations.
The concepts and topics that were covered during the lecture related to the concept and the importance of information, the communication process, cooperation and communication with the media, lobbying of important and influential people as well as the importance of internet marketing and new technologies in promoting products and services. New trends were shown by mentioning new media “players”, bloggers and vloggers who have tens of thousands and hundreds of thousands of followers that are ever more often members of digital study trips for the media. A special emphasis was placed on the importance of websites and the integration of digital platforms as an additional way to promote their content. Also, as part of the promotion, interactive tools of the site were mentioned, like “social wall” and “media wall”, which contribute to the visibility of the comments and suggestions of the service customers and media representatives.
As an additional part of the visit, a short presentation was held titled “Destination management organization and cooperation with partners”, which was most interesting for the students of tourism and management. The conclusion of this presentation was that the Regional Tourist Organization Western Serbia and the local tourist organizations do good jobs in presenting destinations and following new trends. The students participated in the lecture and with their creative questions contributed to opening new interesting topics, making the lecture even more interesting.
Regarding the organization of the lecture and the visit to the Specialized business and technical high school, Dejan Veselinov stated that it is a great honor for him, and a great pleasure to pass on his knowledge, but also to become familiar with the methods of such a technically well-equipped school with a high level of professionalism in leading and creating a modern educational institution.
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